Hard Launch is a bright white crème gel nail polish from the Gelish Color Plus collection. This professional soak-off gel polish delivers bold, highly pigmented white coverage with a smooth, glossy crème finish for clean, modern manicures. Its crisp true-white look is ideal for minimalist nails, graphic nail art, French manicures, bridal details, statement white manicures, and high-contrast designs. Designed for salon-quality, long-lasting wear after LED curing, Hard Launch brings fearless self-expression to any look that calls for fresh, visible color.

A crisp, bright white crème gel polish with a smooth glossy finish and bold, clean color payoff. This modern true-white shade works as a statement color or a versatile nail-art essential for French tips, graphic designs, bridal manicures, minimalist looks, and high-contrast nail art.

Color Personality: Confident • Visible • Fearless • Modern • Self-Assured

Color Mood: Clean • Bold • Empowering • Fresh • Graphic

Best For

Professional salon manicures, French manicures, bridal nails, minimalist nails, graphic nail art, editorial looks, statement manicures, and white pedicures.

Looks Great On

Perfect for courthouse weddings, engagement parties, graduations, gallery openings, sneaker events, and those big “I’m ready to be seen” moments. Style this crisp white with head-to-toe white, denim, sharp black-and-white looks, or silver accessories; finish with fresh makeup, glossy lips, or graphic liner. On nails, take it into modern French tips, micro-French manicures, negative space, geometric designs, checkerboard art, or chrome accents.

PRODUCT FEATURES & INNOVATION

• ULTRA-PIGMENTED: Bold coverage with high pigment technology in 1 coat
• SELF-LEVELING FINISH: Glides on effortlessly with zero streaks or patchiness
• UP TO 21-DAYS WEAR: Durable formula for long-lasting, chip-free glossy shine
• HEMA/TPO/TPHP-FREE: Clean, EU-compliant, non-flammable formula safe
• FAST 30s CURE: Cures in 30s with Gelish 18G LED or 2m UV lamps
• EASY SOAK-OFF: Fast, gentle removal process safe on natural nail beds

How To Use

• After prep, apply a thin even layer of Gelish Foundation or Quick Release Base Gel and cure. Apply Gelish Color Plus Gel Polish shade of choice, cap free edge, and cure. Repeat. Apply a thin layer of Gelish No Cleanse Top Coat and cure. Finish with Gelish Nourish Cuticle Oil.
• To remove, lightly file surface. Saturate a remover wrap with Gelish Artificial Nail Remover. Wrap nail, soak 10-15 minutes. Gently remove remaining gel with orangewood stick.

Shipping fees are calculated based on order weight, package dimensions, and applicable carrier regulations. The final shipping cost will be displayed at checkout prior to order confirmation.

Delivery typically takes 2–5 business days for major cities such as Halifax, Montreal, Ottawa, Calgary, and Vancouver. Shipping to other urban and surrounding areas may take up to 7 business days, depending on location and carrier timelines.

We do not ship to P.O. Boxes. A valid residential or commercial address is required for all orders.

Local delivery options are available within select areas of the Greater Toronto Area, including Mississauga, Oakville, Burlington, and nearby cities. Availability and delivery timelines may vary.

For security purposes, we do not accept credit card payments when the billing and shipping addresses differ. In such cases, payment must be completed via e-transfer.

Please note that product colors may vary slightly due to differences in screen settings and display resolutions.

Due to the nature of beauty and personal care products, we maintain a strict no return, no exchange, and no refund policy. This policy is in place to protect both our customers and professionals by ensuring the highest standards of hygiene, safety, and product integrity.

Many items we carry—such as nail products, tools, and beauty supplies—can become compromised or unsafe once opened or handled, even if they appear unused. Accepting returns could risk cross-contamination, which is not acceptable in professional salon environments where client safety is a top priority.

By enforcing a final sale policy, we guarantee that every product you receive is new, untouched, and safe for professional use. We strongly encourage customers to review product details carefully and consult with our team if needed before purchasing.